In the field of veterinary medicine, endoscopy technology has long been monopolized by imported brands. Not only are the devices expensive, but their optimization for the anatomical characteristics of pets such as dogs and cats is insufficient, making it difficult for grassroots pet hospitals to carry out precise minimally invasive diagnosis and treatment. However, the engineering team of BeEndo Medical, with ten years of perseverance and innovation, has overcome multiple technical difficulties in the research and development (R&D) of veterinary endoscopes, and launched the first domestically produced high-adaptability veterinary endoscopy system. It has not only filled the technical gap of domestic veterinary endoscopes, but also enabled thousands of pets to receive precise and minimally invasive diagnosis and treatment services with its advantages of high cost-effectiveness and high adaptability, writing a new chapter in the R&D of Chinese veterinary medical equipment.
Starting from Scratch: The Engineering Team Targets the Pain Points of Veterinary Diagnosis and Treatment and Launches the Tackling Campaign
“Human endoscopes cannot be directly applied to pets. The esophageal diameter of dogs, the intestinal curvature of cats, all require redesigning the mirror body parameters; moreover, in veterinary diagnosis and treatment scenarios, the portability of equipment and the simplicity of operation are also pain points that imported equipment has failed to solve.” Recalled Engineer Zhang, the person in charge of BeEndo’s veterinary endoscopy R&D team and a senior mechanical engineer. When BeEndo decided to lay out the veterinary endoscopy track in 2015, the entire industry faced a “triple dilemma”: the unit price of imported veterinary endoscopes exceeded 800,000 yuan, and more than 90% of small and medium-sized pet hospitals could not afford them; the mirror body design was based on human anatomical characteristics, which was easy to cause mucosal damage when adapted to pets; the equipment operation was complex, and the training cost for grassroots veterinarians was high and it was slow to get started.